Archive for April, 2011

Online Business Alliance (OBA) – “Stacked Income”

If you’ve ever purchased an ebook or an online business opportunity, presented by compelling sales pages with copywriting that lured you in like a big red fish, only to be completely disappointed, you ought to read this.

You know how they do it.

It starts with a big red headline using an impact font that captures your attention. For example, “Who else want to make X amount and finally learn the secret to making money online?”. Something like that.

Next, they try to reel you in, pull your strings and make you feel as though you are not doing everything you can to support your family. “Take action NOW!” “See you on the other side” they say. Read the rest of this entry »

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A Business Alliance is Not a Marriage – Part 1

A Business Alliance is Not a Marriage More Like Serious Dating… with a Prenup

“What kind of team building can we do to get both sides of our business alliance working better together?” “How can we get them to trust us more?” “As partners, shouldn’t we be looking at the balance between risk and reward equally?”

These are just a few of the questions I’ve been asked in recent months. The answers, in my not to be popular opinion, are clear, succinct, and a wee bit blunt. Hang in there though. The recommendations that follow can make this pill easier to swallow. First, let’s debunk a few myths commonly associated with an alliance.

This is Part 1 of a 4-part series: Part 1 ● Part 2 ● Part 3 ● Part 4

First, a business alliance is not a team. An alliance is comprised of two completely different organizations with independent objectives, diverse values and differing results requiring an organization’s specific reckoning- ergo, by definition, it is NOT a team. Read the rest of this entry »

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A Business Alliance is Not a Marriage – Part 3

“What kind of team building can we do to get both sides of our Alliance working better together?” “How can we get them to trust us more?” “As partners, shouldn’t we be looking at the balance between risk and reward equally?”

These are just a few of the questions I’ve been asked in recent months. The answers, in my not to be popular opinion, are clear, succinct, and a wee bit blunt. Hang in there though. The recommendations that follow can make this pill easier to swallow.

This is Part 3 of a 4-part series

Step 7. Clarify Roles & Responsibilities

Along with your project charter, take time to thoroughly flesh out a roles and responsibilities assignment matrix. Who is doing what and to what degree of decision making is critical. Nothing worse than an alliance member coming back and saying “But I thought you were going to do that!”

What to do? Create a RRAM or RACI chart. Clarify decision makers and degree of authority on both sides of the alliance. Do this for each key project associated with the alliance.

RRAM = Roles & Responsibilities Assignment Matrix

RACI = Responsible, Accountable, Consulted, Informed Read the rest of this entry »

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