Archive for March, 2011
Strong Strategic Alliances – 3 Tips to Get Started
Strategic business alliances can help you build your business more quickly, generating business momentum and creating more rapid business results
As it sounds, a strategic alliance (or joint venture) is a business agreement made between business owners with the focus on generating mutually helpful business outcomes. An example of this kind of partnership would be when two business owners partner up to create an event, and each brings their own skills to the project, resulting in an event that was better, bigger, and more profitable than either could have created alone.
Strategic alliances can sometimes occur as cross-promotional arrangements, such as when you visit your local bakery, and they are promoting the florist shop next door.
Most entrepreneurs would greatly benefit if they had a regular habit of creating and maintaining multiple strategic alliances. Here are three strategies to help you create better strategic business alliances: Read the rest of this entry »
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Strategic Marketing Partnerships – 7 Questions to Help Set Up a Profitable Business Alliance
Strategic marketing partnerships are some of the most powerful ways to build profit windfalls into any business while insulating your company against long-term business risks like market changes, value chain disruptions, disruptive technologies and business model erosion.
Below I have listed 7 important questions you should ask about a potential strategic marketing partner before you approach them.
1. How large is the size of their client database?
Depending on what your company has to offer, a partner company with a large client database that needs your product or service could act as a powerful lead generation engine for your business. Read the rest of this entry »
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Strategic Business Alliance – Ten Reasons Why
1. More Variety – You will be able to offer your customers a larger variety of of products and services.
2. A bigger Sales Force – The number of sales people will increase when you form this alliance. You will spend less time on hiring new employees and still increase your sales force.
3. More Marketing Dollars – Your marketing and advertising budget will increase and both businesses will share the marketing and advertising costs. You will add products and services to your existing customer base.
4. Batch Products – You can increase your sales and profits by combining products with your strategic partners. Adding new products and services will help you increase your profits. Read the rest of this entry »
Tags: business alliance